V/Line is highly committed to enhancing the communities it serves, and has been a major sponsor of Warrnambool’s Fun4Kids Festival for many years.
V/Line wanted to promote train travel to festival patrons and position V/Line as a low stress, convenient way to travel that represented good value to families.
GenR8 were asked to develop a campaign that could be implemented across various communication channels (including press, e-marketing and collateral).
The campaign needed to convince families that travelling by train was the better way to travel.
Our creative approach highlighted the simplicity and joy of train travel, and reinforced the brand values of V/Line.